lorna campbell

Spotlight on Rio 2016: Brands at the Olympics
Aug 5, 2016
Faaez Samadi

Spotlight on Rio 2016: Brands at the Olympics

Lorna Campbell, Hill+Knowlton's sports marketing and sponsorship director, is on an independent placement at the Rio Olympics as venue media manager for the tennis centre. In this interview, she explains what the role entails, and how brands have come on board with the largest sporting event in the world.

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