location marketing

Nov 17, 2017

Apple Daily launches in-app, beacon-based targeting

The Hong Kong publisher introduces a new product in a challenging media market.

Nov 25, 2015

3 strategies for winning in location marketing

The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.

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