li ning
Chinese sportswear brand Li-Ning courts controversy for 'offensive' clothing
The apparel-maker is rocked by accusations that items from its latest collection strongly resemble Japanese military outfits during WW2.
3 reasons why western brands are vanishing from the Chinese market
Brands are pulling out of China in droves. In the past, failure to succeed in China was put down to a lack of localization and social media presence.
Which Chinese brands are among the world's most valuable?
According to Brand Finance's recently released global brand rankings, one Chinese sportswear label is giving Nike, Adidas and Puma a run for their money.
Li Ning tipped to hand creative to Soho Square, media to OMD post-pitch
BEIJING - Chinese sportswear brand Li Ning has reportedly reviewed all of its agency relationships in China and handed Soho Square, OMD, and Fleishman-Hillard its creative, media and PR businesses, respectively.
Li Ning conducting integrated pitch, without Leo Burnett
BEIJING - China sportswear brand Li Ning is reviewing all of its agency relationships due to a recent senior-management reshuffle, and after a decade-long run, incumbent Leo Burnett is not at the table.
Leo Burnett Shanghai boosts creative team with dual appointments
SHANGHAI - Leo Burnett continues to bolster its Shanghai team with the dual appointments of group creative directors Birger Linke and Colin Lee.
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