klm
MSLGROUP Taiwan becomes United Airlines’ PR agency in Taiwan
TAIPEI - United Airlines (UA) has chosen MSLGroup as its PR retainer agency in Taiwan, with a focus on raising brand awareness for the airline's Taipei to San Francisco direct flight launching on 31 March.
Lessons from KLM incident: Pinoy pride and social-media speed
MANILA - The strongly negative reaction KLM saw earlier this week after it refused to allow a Filipino World Youth Day delegate to board a flight in Kuala Lumpur carries valuable lessons for marketers who are keen to see their efforts in the Philippines thrive.
Energize hooks up iconic Dutch cartoon character Miffy with KLM
In order to raise its brand awareness among Chinese travellers, KLM Royal Dutch Airlines has hooked up with iconic bunny cartoon character Miffy for a originally social media campaign that has now extended into ALT and co-branded goodies inside the flights.
KLM launches love-themed microsite on Valentine’s Day
SINGAPORE - Dutch Airlines KLM has launched a microsite for Valentine's Day developed by Media Contacts Singapore.
Media Contacts appoints Saurabh Shanker as the associate director of search
SINGAPORE – Saurabh Shanker (pictured) has joined Media Contacts Singapore, the digital specialist agency under MPG, as the associate director of search for Southeast Asia.
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