kathryn carter

Snap's plans to take on Asia amid growing competition
Oct 7, 2020
Jessica Goodfellow

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Social media has become stressful for brands: Snapchat
Apr 3, 2018
Babar Khan Javed

Social media has become stressful for brands: Snapchat

Snapchat's regional general manager shared a perspective shift that can reframe the mindset of a marketer looking to build engagement with social media.

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