kantar millward brown
May 29, 2018
Alibaba becomes second Chinese company in BrandZ global top 10
Tencent remains the region's most valuable brand, while Japanese auto brands and Australian banks lose ground in Kantar Millward Brown's just-released global BrandZ ranking.
Mar 26, 2018
China tech brands build brand value on innovation: BrandZ
Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.
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Jan 18, 2018
Over half of APAC consumers say ads now more intrusive
A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.
Jan 11, 2017
Gen Z challenges SEA brands: Kantar Millward Brown
New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.
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