jwt nepal

Challenges in Nepal keep agencies and marketers at bay
Oct 29, 2012
Byravee Iyer

Challenges in Nepal keep agencies and marketers at bay

SINGAPORE - Even as they draw up plans for Myanmar, multinational network agencies are reluctant to enter neighbouring Nepal owing to the moderate reach of traditional media, frequent power outages and the scarcity of media measurement tools, say leading marketers in the region.

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