iwom
May 29, 2015
Brands must live up to their promises
China's brand ranking makes two things come to mind. One is old and the other new but both challenge the definition of what we do in the communications industry.
May 26, 2015
Consumerism and internet word-of-mouth (iWOM)
As the country's growth engine shifts from manufacturing to consumption iWOM changes the game for brands in China.
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