israel
Stagwell defends work with Israeli government after criticism
Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.
Are religious factors enough to shift Indonesian consumer choices?
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
How the Israel-Hamas war is affecting ad spend
Prominent media buyers detail how some clients are retreating from news coverage of the conflict as well as pulling back from social media due to the spread of misinformation, hate speech and violent content.
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand
Brand owner is continuing to put more money into media.
Talking birds and failing marriages: Israel's appeal to Japanese OLs
TOKYO - The Embassy of Israel in Japan has launched an unorthodox campaign to attract Japanese tourism to the country and dispel concerns around security.
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