interactive tvc

Wellcome boosts shoppers' engagement with first interactive TVC
Apr 26, 2012
Benjamin Li

Wellcome boosts shoppers' engagement with first interactive TVC

Supermarket chain Wellcome is the first in the sector in Hong Kong to launch a tactical interactive TVC to engage shoppers with instant discount offers and cash coupons.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Tributes for Lisa Ronson, beloved wife, mother and CMO

1 Tributes for Lisa Ronson, beloved wife, mother and CMO

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

3 Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

Adland reacts to Omnicom-IPG mega-merger

4 Adland reacts to Omnicom-IPG mega-merger

The best Christmas ads of 2024 are here

5 The best Christmas ads of 2024 are here

Omnicom in talks to buy Interpublic—report

6 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

7 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Agency of the Year 2024 winners: Asia-Pacific

9 Agency of the Year 2024 winners: Asia-Pacific

Edelman staff cuts reflect an industry at a crossroads

10 Edelman staff cuts reflect an industry at a crossroads