interaction

Apr 25, 2013

Nearly all consumers in Asia’s developing nations ‘showroom’: TNS

ASIA-PACIFIC - About 90 per cent of Asians from developing nations admit to ‘showrooming’—visiting stores only to test products and to buy them later elsewhere—compared with 29 per cent in developed nations and a global average of 33 per cent, according to TNS.

Sep 20, 2012

How to maximise interaction using Facebook timeline: Salesforce Marketing Cloud

GLOBAL - Among Facebook users’ interaction, ‘Likes’ make up approximately 79 per cent of all interaction, while ‘Comments’ account for 15 per cent and ‘shares’ 6 per cent, according to the last data report by Salesforce Marketing Cloud.

Nov 7, 2011

VIDEO: What the US needs to learn from China

Rob Norman, Global CEO of Group M Interactive and CEO of Group M North America observes that when it comes to digital marketing, China has as much to teach the West as the West has to teach China.

Oct 31, 2011

GroupM Interaction’s Digital+ conference

GroupM Interaction's digital conference, titled Digital +, which was held on 28 October in Shanghai, highlighted the convergence between different digital platforms and the need to synergise online and offline media for effective marketing campaigns.

Oct 31, 2011

GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence

SHANGHAI – The main theme running through Group M’s Digital+ conference on Friday (28 October), was if China had the ability to converge and synergise campaigns across online and offline platforms.

Mar 18, 2011

Unilever launches Lynx in HK with sexy YouTube video

HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.