interaction
Nearly all consumers in Asia’s developing nations ‘showroom’: TNS
ASIA-PACIFIC - About 90 per cent of Asians from developing nations admit to ‘showrooming’—visiting stores only to test products and to buy them later elsewhere—compared with 29 per cent in developed nations and a global average of 33 per cent, according to TNS.
How to maximise interaction using Facebook timeline: Salesforce Marketing Cloud
GLOBAL - Among Facebook users’ interaction, ‘Likes’ make up approximately 79 per cent of all interaction, while ‘Comments’ account for 15 per cent and ‘shares’ 6 per cent, according to the last data report by Salesforce Marketing Cloud.
VIDEO: What the US needs to learn from China
Rob Norman, Global CEO of Group M Interactive and CEO of Group M North America observes that when it comes to digital marketing, China has as much to teach the West as the West has to teach China.
GroupM Interaction’s Digital+ conference
GroupM Interaction's digital conference, titled Digital +, which was held on 28 October in Shanghai, highlighted the convergence between different digital platforms and the need to synergise online and offline media for effective marketing campaigns.
GroupM Interaction’s Digital+ conference: China focuses on synergy and convergence
SHANGHAI – The main theme running through Group M’s Digital+ conference on Friday (28 October), was if China had the ability to converge and synergise campaigns across online and offline platforms.
Unilever launches Lynx in HK with sexy YouTube video
HONG KONG - Unilever has today launched a 360-degree advertising campaign for its Lynx deodorant product launch.
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