instant messaging
GroupM to give brands access to Line's 212 million users
HONG KONG - GroupM has announced a media partnership with instant-messaging app/service Line, giving brands access to Line's growing user base of 212 million monthly active users.
Instant messaging use soars globally, Asia leads
ASIA-PACIFIC - Instant messaging (IM) usage has increased by 12 per cent globally in the last year as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and WeChat.
Mobile instant messaging: The killer app and its implications for marketers
Instant-messaging users value functionality above all else, but they're not strongly opposed to the idea of in-app advertising. Jeff Tsui, senior director of Lightspeed Research in Hong Kong, shares these and other results of a recent study.
Mobile instant messaging: Users not too resistant to ads
Research performed in April by Lightspeed / GMI delves into the popularity of mobile instant-messaging apps and the factors that would make people reject their current app. Perhaps surprisingly, users of these mostly free apps are not terribly resistant to the idea of seeing advertising. Please see the related-article link at the bottom of this page for an associated story with more details.
Tencent introduces heart-warming QQ anniversary campaign
Chinese Internet giant Tencent has launched a heart-warming campaign for its massively popular instant messaging service QQ, in celebration of the company’s 12th anniversary.
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