insight
How telecom players benefit from data insight
Location-aware data paired with demographics gives an edge to early adopters.
Contact strategy: Let data be your guide
It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.
Value versus message: Why brands have data backwards
As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.
10 drivers that separate the best from the rest
A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds
Why you should hire an empirical storyteller
Stephen Tracy of SapientNitro explains why the success of data-driven decision-making often lives or dies by the way data is presented to stakeholders.
Dentsu Greater China formalises communication-planning unit
BEIJING - It is hard to sweat the details if you don't have the big picture. That is why Dentsu has launched a new service to provide a top-down approach to planning and research for both existing and potential clients in China.
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