inside job
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Inside job: How Uni-China Group’s in-house team builds campaigns to take on the giants
"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.
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Inside job: '30,000 people, but still a start-up', says CMO Naho Kono on Rakuten’s human-first marketing
From AI cutting time spent on creative work by 81% to building loyalty across 70+ businesses, Naho Kono shares how Rakuten keeps marketing fresh with an agile, personal, and always human-first outlook.
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Inside job: Why MYOB is building an agency of its own to keep creativity close
At this tech company, an in-house marketing team means total immersion. Living and breathing the brand every day, it's easier to drive creative harmony across product and customer touchpoints, says GM Gab McKenzie.
Inside job: How Carro's in-house marketing keeps its foot on the gas
For Southeast Asia’s biggest online used-car platform, now profitable with revenues up nearly 50% last year, keeping creative close to home is a competitive weapon that gives control, speed and sharper campaigns without playing the cost-cutting game.
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