ingamead interactive

Five things you need to know about measurement of social app marketing
Jul 21, 2011
Steven Hu

Five things you need to know about measurement of social app marketing

Steven Hu, founder and CEO of InGameAd Interactive shares his insights about measurement of social app marketing.

GroupM China and InGameAd Interactive forms gaming marketing partnership
Jul 14, 2011
Benjamin Li

GroupM China and InGameAd Interactive forms gaming marketing partnership

SHANGHAI - GroupM China has formed a strategic partnership with China’s leading game advertising and platform company InGameAd Interactive (IGA).

Brands still wary of Chinese gamers
Dec 7, 2009
Glenn Smith

Brands still wary of Chinese gamers

Unlike neighbouring Japan and Korea, in-game advertising has so far failed to make a significant impact in China, despite the huge number of active online gamers.

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