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SEA on par with global viewability standards: IAB
Jul 11, 2017
Faaez Samadi

SEA on par with global viewability standards: IAB

A new report shows the region holding its own against US-defined standards for desktop display advertising.

Mobile marketing means 'more than just Google and Facebook'
Apr 24, 2017
Faaez Samadi

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

Opportunities rife in Cambodia’s young PR market
Nov 23, 2016
Kim Benjamin

Opportunities rife in Cambodia’s young PR market

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.

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