indomie
Across Asia, loyalty to local brands is not automatic, must be earned
Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.
Creative agencies vie for Indomie and Pop Mie noodles
JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.
Indomie engages consumers to share stories in new campaign
INDONESIA - Noodle brand Indomie launched a three-phase campaign inviting consumers to share their experiences with the iconic homegrown brand that has been in the market for almost 40 years.
Lowe Indonesia scoops Indomie business; JWT nets Pop Mie
JAKARTA - Lowe Indonesia has scooped the creative duties of Indonesia's biggest noodle brand Indomie after a three-way pitch that involved JWT and incumbent Matari Advertising. In a related development JWT has won the creative duties for the Pop Mie brand after a four way pitch that involved Saatchi & Saatchi, Lowe and incumbent TNT.
Indofood calls a creative pitch for noodle brands Indomie and Pop Mie
JAKARTA - Indofood, Indonesia's largest food company, is believed to have called a pitch for its two flagship noodle brands Indomie and Pop Mie.
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