ice dew
May 2, 2014
Coca-Cola wraps bottled-water brand in social responsibility
CHINA - Buying Coca-Cola's bottled-water brand Ice Dew Chun Yue (純悅) will give consumers a chance to ‘Drink good, do good, feel good’ by supporting efforts to provide clean drinking water to rural schoolchildren.
Nov 30, 2011
Coca-Cola names Luxury Box as digital AOR for Ice Dew in China
SHANGHAI - Luxury Box, a Shanghai-based branding and interactive agency under McCann Worldgroup, has been named digital agency for Coca-Cola's bottled water brand in China, Ice Dew.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins