humorous advertising

Why brands are leaning into spoofing film genres
Apr 16, 2024
Bailey Calfee

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Adland reacts to Omnicom-IPG mega-merger

2 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

3 Agency of the Year 2024 winners: Asia-Pacific

Edelman staff cuts reflect an industry at a crossroads

4 Edelman staff cuts reflect an industry at a crossroads

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

5 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Agency of the Year 2024 SEA winners: Singapore and Malaysia

6 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Omnicom in talks to buy Interpublic—report

7 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

8 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Omnicom poised to confirm IPG acquisition and announce leadership

9 Omnicom poised to confirm IPG acquisition and announce leadership

The best Christmas ads of 2024 are here

10 The best Christmas ads of 2024 are here