html5
Agencies and advertisers struggling with post-Flash reality
SINGAPORE - Close to two months after Google stopped auto-playing flash ads on its Chrome browser, it seems many advertisers and agencies are still grappling with the shift to a Flash-free world.
The 'death of Flash' is a symptom of a larger disease
The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?
Snap Mobile waives production costs for HTML5 rich-media ad formats
HONG KONG - Snap Mobile is trying to break down the barriers of using HTML5-based rich-media mobile ads for brands by waiving all production charges that typically cost between HK$20,000 and HK$50,000.
Opinion: No more apps
Samson Tong, regional director of integrated marketing agency Cre8PLUS, argues that speedy 4G connections and the advent of HTML5 have ended the era of the mobile app.
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