home sharing
Airbnb aims to go mainstream in Japan
The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.
5 brands/sectors to watch in Japan in 2018
Our pick of companies set to drive an increase in marketing activity in their respective fields.
ANA and Airbnb combine brand equity for regional Japanese travel
A joint promotion aims to change domestic travel habits.
Legal status clear, Airbnb launches first TVC in Japan
A mass media campaign puts the travel company in front of a new audience.
Airbnb tells host stories in first localised videos for Japan
The home-sharing pioneer aims to draw more hosts and domestic travellers by presenting heartwarming real examples from its community.
Airbnb gives physical form to brand with design studio, house project
The home-sharing platform worked with architect Go Hasegawa to create a house in Yoshino.
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