high heeled warriors

Brands not adequately addressing the key decision-makers in SEA: women
Jun 21, 2013
Byravee Iyer

Brands not adequately addressing the key decision-makers in SEA: women

SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.

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