hashtags

Beyond 'hashtivism' to genuine activation
Jul 31, 2015
Rob Hall

Beyond 'hashtivism' to genuine activation

The art of creating a successful hashtag campaign is in understanding that the hashtag is just the beginning, says Rob Hall, GM of Lowe Open and Lowe Profero Thailand.

Hashtags on Facebook: What brands need to know
Jul 15, 2013
Thomas Jestin

Hashtags on Facebook: What brands need to know

After ignoring hashtags for years, Facebook has now added support for them. Here's why and what it means for Facebook itself and for marketers.

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