haidilao
Sep 6, 2021
Haidilao and Alipay want you to eat hotpot for a good cause
This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.
Jun 25, 2021
A hot pot brand remains in a hot spot
Haidilao’s founder commented on zero marketing cost of the brand and admitted that he was wrong about the hot-pot chain's expansion strategy.
Mar 18, 2021
Brand Health Check: will Haidilao's expansion pay off?
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
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