guinness
How Guinness grew sales by using social media to target women and younger people
Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.
Guinness lights up pubs in Christmas push
Displays intended to highlight how pubs bring communities together.
Guinness celebrates Japan's female rugby heroes in World Cup film
Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.
Called Pat? Get free stuff
Guinness celebrates St Patrick's Day in Singapore by offering discounts for people called Pat. Or Patrick. Or Patricia. Or Ah Pat. Pathiranas, we urge you to assert your rights.
Two new men's ads: one clear winner. Ad Nut decides...
Two campaigns targeting men recently landed in Ad Nut's burrow, calling for a side-by-side assessment that only ends well for one.
Guinness Indonesia appeals to Batik senses
Guinness Indonesia weaves tradition with young artists in Batik-inspired campaign.
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