gifting
Dec 15, 2020
Thai Health Promotion Foundation and Leo Burnett discourage alcohol gifting
Alcohol may not be the perfect gift for those you care about. Also, delayed punchline ads may not be the perfect way to make an impact.
Jul 14, 2020
People and brands latch onto peer-to-peer gifting
As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.
Mar 27, 2018
Booking global celebrities: Dos and don'ts
Asian brands enlisting the support of international talent can have a huge impact in the home market and abroad, but all too often they make the same easily avoidable mistakes, says UK talent booker Emma Usher.
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