gen z
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What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.
Generation Greytt: The trillion-dollar market that brands continue to ignore
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
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Is Gen Z rewriting the marketing playbook?
Born into a world of unprecedented access and excess, Gen Z is reshaping the rules of engagement. Brands now face the realities of cancel culture, fleeting attention spans and a demand for authenticity. But are today’s challenges really so different from the past?
The anti-social generation
Luquire's Maggie Carpenter says Gen Z is changing the social media industry as net natives and natural lurkers.
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
Ready-to-deploy tools: The secret to engaging Gen Z
Executives at CONTEN.T suggest how brands can leverage creative tech, data unification, and first-party insights to engage Gen Z consumers.
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