gen y
Millennials and brands: It's complicated
Stereotypes about millennials abound, some more true than others. Brands that take the time to understand them can win much respect.
Case Study: How hipsters, Les Miz and dodgy jeans connected a Thai bank with Gen Y
BANGKOK: Thai Gen Ys (20-30 year olds) don’t like banks or even credit cards and don't really watch TV - so Siam Commercial Bank launched a new mobile payment product (Up2Me) and teamed up with JWT to launch a webfilm and engage the target audiance on its own turf. The success changed the company's thinking.
Gen Y picks the internet over cars, dating, and partying
GLOBAL - The Internet is more important to Generation Y than dating, going out with friends, listening to music, or owning a car, according to a Cisco-commissioned survey.
OPINION: Singapore election heralds new generation
As Singapore gears up for Saturday’s general election, Publicis Asia vice-chairman and chief creative officer Calvin Soh shares his perspective on a new generation of voters – and consumers.
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