geely
Lotus plots global repositioning, steer toward China
Lynxeye Consultants will work to expand the appeal of the now Chinese-owned sports car brand.
Volvo appoints Arnold as lead global creative agency
SHANGHAI - Volvo has moved its UK and China creative business out of SapientNitro and into Arnold Worldwide without a pitch.
Volvo moves its creative account out of Sapient Nitro in China
SHANGHAI - Swedish carmaker Volvo, which was acquired by the Zhejiang-based China auto car giant Geely in 2009, has moved its creative account in China from Sapient Nitro.
Geely unveils UK launch plans
SHANGHAI - Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
Volvo hires Richard Monturo as global marketing head
GLOBAL - Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.
Geely becomes first auto brand to open online store on Taobao Mall in China
HANGZHOU - Geely has announced today that it has officially opened its online flapship store on Taobao Mall, marking it the first auto brand to open an online store in China.
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