fortune oil
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Apr 8, 2021
Celebrity brand endorsements: Relevant or redundant?
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Jan 8, 2021
When your product makes health claims, but your brand ambassador suffers a heart attack
In India, Sourav Ganguly’s heart attack has become an issue for Fortune Rice Bran Oil. Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash.
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