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How GSK used Alibaba data to reach a new nasal-spray buyer
Oct 16, 2017
Jenny Chan 陳詠欣

How GSK used Alibaba data to reach a new nasal-spray buyer

Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.

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