flamingo group

New pragmatism and the spirit of innovation
Nov 5, 2014
Emma Gage

New pragmatism and the spirit of innovation

The region's unique perspective on innovation carries important lessons for brands, writes Emma Gage of Flamingo Singapore.

Brands as intersections
Oct 23, 2014
Adam Nelson

Brands as intersections

Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a more useful metaphor.

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