fitness
Post-Liver King scandal, brands don’t know which fitness creators to trust
After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category
Listen: Steggles Turkey has lean protein and high-tempo music on the menu
A new campaign from M&C Saatchi Australia, Hyland and Spotify pushes slothful Aussies to get back in shape.
COVID and the changing face of fitness
SECTOR STUDY: Cramped, sweaty gyms may become less palatable as fitness becomes more closely attuned to daily lifestyle choices for more Indian consumers, says FCB Ulka's national planning director.
Rizap looks to spread self-improvement credo in Japan and beyond
Japan’s Rizap Group has seen impressive growth through helping people lose weight. Now it wants to be seen as an all-round self-improvement partner for ambitious people at home and in Asia.
'Athbeauty': When fitness meets beauty
The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.
Japanese women adopt ‘intense devil’ fitness training
Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.
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