fans
IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity
In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
Teeing up your brand for sports partnerships
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
Pressure on brands rising over Tokyo Olympic Games
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.
The fandoms marketers need to know about
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
Brands now get the power of gaming: Twitch co-founder
Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.
Bundesliga: Scout APAC fans with data, score with local content
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
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