experience marketing
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Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
The accelerated (r)evolution of experience marketing
Project Worldwide's APAC chief executive, Ben Taylor, shares four fundamental shifts that will shape experiences in 2023.
The fire-forged evolution of experience marketing
The chief executive, Asia-Pacific, for Project Worldwide, lists three key trends that will define the return to live events.
Beyond advertising: Designing value at all touchpoints
It’s time that marketers start thinking more about purposely designing coherent experiences.
Samsung plans experience-heavy marketing for S8 to restore consumer faith
The new phone has many attractive new features: but with a few cracks already starting to show, will they be enough to gain the brand the confidence it needs?
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