experian marketing services
Asian consumers still find marketing content irrelevant: Experian
SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.
Opinion: Year of the Snake puts the squeeze on ad tech
It's crunch time for the ad tech industry, with rapid growth now being met with greater discernment and higher standards writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific
Opinion: Not waving, but drowning in marketing messages
We're hard-wired to love and respond to good stories. Yet too many lazy marketers, especially email marketers, overload consumers with quantity, not quality, according to John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.
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