exchangewire
Aug 5, 2021
IDFA and cookie deprecation fuel growth in independent adtech in APAC
An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.
Sep 16, 2016
Marketplace quality a top concern for APAC marketers: OpenX study
Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising
Sep 7, 2016
APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research
Emerging APAC digital buyer market views more programmatic players favourably.
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