exchangewire

IDFA and cookie deprecation fuel growth in independent adtech in APAC
Aug 5, 2021
Jessica Goodfellow

IDFA and cookie deprecation fuel growth in independent adtech in APAC

An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.

Marketplace quality a top concern for APAC marketers: OpenX study
Sep 16, 2016
Gabey Goh

Marketplace quality a top concern for APAC marketers: OpenX study

Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising

APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research
Sep 7, 2016
Gabey Goh

APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research

Emerging APAC digital buyer market views more programmatic players favourably.

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