eric leong
Storytelling for dreamers: How Dream Cruises seeks to make its mark
Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.
David Beckham a role model for Hong Kong househusbands
Describing the inner life of a misunderstood species of Hong Kong consumer.
Marketers must play smart with mobile crazes like Candy Crush
A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.
Grey Hong Kong imports two regional new bloods
HONG KONG - Grey Hong Kong has hired two ‘young and aggressive’ new bloods: Australian-born Malaysian-Chinese Eric Leong as senior strategic planner and 10-year digital veteran Alison Teh from Malaysia as digital director—both from McCann Worldgroup.
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