energy drink
The First Red Bull Flugtag Event in Asia
Energy drink Red Bull brought the Flugtag lunacy to Hong Kong last weekend. Asia’s first Red Bull Flugtag event was hosted at Victoria Harbour and saw as many as 30,000 people turn up for the show. Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight. They are judged not only on their flight's distance, but creativity and showmanship as well.
Mother Energy Drink | Motherland | Australia
Coca-Cola has created a world without parental controls for its energy drink brand Mother in Australia.
Mother Energy Drink | Motherland | Australia
Coca-Cola has created a world without parental controls for its energy drink brand Mother in Australia.
Red Bull hires Eric Thain as communications director
HONG KONG - Eric Thain, previously the consumer director for China at Weber Shandwick in Beijing, has joined Austrian energy drink brand Red Bull as communications director, Asia-Pacific.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins