drugs

Why a niche pharma publisher is getting business from BMW
Apr 20, 2018
Jenny Chan 陳詠欣

Why a niche pharma publisher is getting business from BMW

As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.

CAMPAIGN SPOTLIGHT: From Drugs to Brands
Mar 6, 2012

CAMPAIGN SPOTLIGHT: From Drugs to Brands

Healthcare marketers from around Asia gathered in Singapore March 1 to discuss a wide range of topics from government regulations and compliance to the biggest emerging markets to the proper mix of digital versus traditional media.

Drug ads might not translate to sales as expected : Synovate
Dec 9, 2010
Jin Bo

Drug ads might not translate to sales as expected : Synovate

HONG KONG – Drugs ads are effective in raising people’s awareness of their own health, but not so effective in persuading people to buy drugs, according to a research study on the advertising effectiveness of drug and disease-related ads launched by Synovate today.

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