doublemint
Meet the little-known CMO atop a global confectionary giant
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Starcom MediaVest's LiquidThread to launch new variety show for Wrigley
BEIJING - LiquidThread, the branded entertaintment unit of Starcom MediaVest China, will launch a branded variety game show, 'Doublemint talents meet beauties', on Jiangsu Satellite TV, starting 14 January.
Doublemint's 'Project closer' asks Chinese to share special moments
In a bid to further promote its famous chewing gum brand Doublemint, Wrigley has kicked off a nationwide campaign, both online and offline, that will cover all major cities in China over the next three months.
Starcom China triumphs in US$120 million Mars-Wrigley's media pitch
BEIJING & GUANGZHOU - Mars and Wrigley China (subsidiaries of Mars, Incorporated) today announced the selection of Starcom China, a division of Starcom MediaVest Group (SMG), as its media planning and buying agency of record, starting from 1 July.
Starcom China triumphs in US$120 million Mars-Wrigley's media pitch
BEIJING & GUANGZHOU - Mars and Wrigley China (subsidiaries of Mars Inc) today announced the selection of Starcom China, a division of Starcom MediaVest Group (SMG), as its media planning and buying agency of record, starting from 1 July.
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