dive

Apr 10, 2013

Chongqing has highest online-video penetration among lower-tiers: Maxus

CHINA - Cities and counties in Chongqing have the nation's highest penetration rate in terms of online video viewership; at 88.7 per cent, the municipality ranks first among China's lower-tier markets, according to findings by Maxus.

Dec 3, 2012

Richer lower-tier consumers want to spend on high-visibility products: GroupM

MAINLAND CHINA - According to conclusions from the final release from the GroupM ‘Project Deep Dive’ 2012 wave, one’s consumption behaviour and relative brand choices are not shaped by income increases but by cultural definitions of success.