deprecation

Jun 8, 2024

Navigating the cookieless future: Insights from industry leaders

Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.

Apr 24, 2024

Google delays cookie deprecation again: APAC adtech leaders respond

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.