demand side platforms
Sep 18, 2017
How an Apple update devalues DSPs
An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.
Jul 22, 2011
OPINION - Demand side platforms - boom or bubble?
Hari Shankar, Asia-Pacific director at Performics, wonders if DSPs are a fleeting craze or here to stay.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins