data analytics
Bye-bye standalone clean rooms, hello data collaboration platforms
Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution.
AOY Insights: Wavemaker China makes a splash as Greater China Data Analytics Agency of the Year
‘Provocative’ data solutions see Wavemaker build on its silver win from 2022 to nab the title of Data Analytics Agency of the Year.
Salesforce grows data skills with $15.7B Tableau purchase
The $15.7B acquisition forms part of Salesforce's strategy to diversify beyond pure play CRM software and into digital transformation.
“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'
If you sell data recovery, you too must be ready for a ransomware outbreak.
War room empowers social buzz
Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.
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