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Ad fraud scam costs advertisers up to US$5m a day, says security firm
US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.
InSkin Media wants brands to focus on engagement, not accidental clicks
HONG KONG - InSkin Media, a London-based ad tech company, has launched in the territory, with Angeline Lodhia leading the charge.
Singapore's Chinese Daily gets a new editor, Goh Sin Teck
SINGAPORE - Lianhe Zaobao, Singapore’s leading Chinese-language daily newspaper, has appointed Goh Sin Teck as its new editor, effective August 1, 2011.
O&M launches China practice in North America
NEW YORK & BEIJING - Ogilvy & Mather has launched a China practice in North America to serve the growing need for communications services by China-based and public sector companies as they move into international markets, and for companies seeking to expand into China.
Free HK newspaper Headline Daily launches Sunday e-paper
HONG KONG - Sing Tao News Corporation’s Headline Daily becomes the first free newspaper to launch an electronic version of its Sunday paper.
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