customer journey
China unblocks internet links: A big change for marketers
China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.
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A marketer roadmap to the future of customer engagement in 2021
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
Kitewheel partners with Tokyo-based Superdrive for Asia expansion
The two companies see an opportunity to advance customer journey orchestration services in the region.
'NewCo' will scrap regional offices: Castree
Maxus APAC CEO moved to new global role in London; new GroupM company name will not begin with ‘M’
Don't batch-and-blast away your brand
Email blasts can come back to bite you in today's customer journey.
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