craft beer
Jun 7, 2019
R/GA Shanghai brings in kickass cat to fight for scrappy craft beer brand
Louie, the new face of Boxing Cat Beer, scores a knockout against bland branding
Nov 24, 2017
PR head launches bespoke beer brewery
Trouble Brewing offers companies personalised brews.
Jun 29, 2017
Yo, Yau! Carlsberg aims to tap HK craft-beer cravings
Carlsberg partnered with Brooklyn Brewery to create HK YAU, a craft beer brand brewed in and exclusive to Hong Kong.
Jul 29, 2013
Asian palates thirst for craft brews
SECTOR STUDY: As beer consumption rises in Asia and tastes grow increasingly refined, consumers have started to look for more niche products with a stronger flavour profile.
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