cpa

Disconnection in measuring media effectiveness
Nov 3, 2010
Antony Yiu

Disconnection in measuring media effectiveness

Antony Yiu, managing director of iProspect Hong Kong and regional director for North Asia, comments on APAC advertisers shifting the focus to direct ROI measurements while losing sight of the possible positive impact of branded digital advertising.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

2 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

4 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Top 10 fashion brands in Southeast Asia

5 Top 10 fashion brands in Southeast Asia

Why Gut’s Singapore office means so much to the challenger agency

6 Why Gut’s Singapore office means so much to the challenger agency

The return of Donald Trump: What it means for APAC's marketing industry

7 The return of Donald Trump: What it means for APAC's marketing industry

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

Is impulse buy on deathbed in Indonesia?

9 Is impulse buy on deathbed in Indonesia?

MediaSense buys R3 as it eyes global client opportunities in creative

10 MediaSense buys R3 as it eyes global client opportunities in creative