cost
Oct 28, 2025
Finding the lost love between marketing and procurement
While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.
Mar 14, 2019
Unilever saves €500m as in-housing is 'more efficient' than agencies
FMCG giant is increasing spend on digital media and in-store.
Dec 22, 2016
Ad fraud scam costs advertisers up to US$5m a day, says security firm
US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.
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